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If a company can't sell anything, it may not be because the product is not good, but because the company hasn't found its public yet.
So in the same way, if you can't “find your way” through communication, it may be because you don't know yet who to talk to.
If they want a beer and you just have caviar, they won't be happy with it whatever you do. And the other way around.
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You probably find your words with close friends, don't you?
